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HiCast Sports Network Extends Viewership for Youth Court Sports in Middle Tennessee in Partnership with Alliance Volleyball Club

Photo courtesy of Alliance Volleyball Club

HiCast Sports Network, a game-changing, subscription-based social broadcast company which allows youth and adult amateur athletes, their coaches, families and fans to view sporting events live or on-demand at top venues across the nation anywhere, anytime, on any device, is proud to announce Alliance Volleyball Club as a new venue partner. It is the first multi-sport indoor sports venue to join the HiCast Sports Network.

Alliance Volleyball Club, a non-profit organization formed 12 years ago, established its home base at the TOA Sports Performance Center, a hub for middle Tennessee youth indoor sports, in October 2020. This week, HiCast Sports Network begins video coverage on all 12 volleyball courts that convert to 6 basketball courts in partnership with Alliance Volleyball Club, the anchor tenant for hardwood courts at the Center. HiCast Sports Network will provide video coverage for all Alliance Volleyball Club practices, clinics and tournaments, which attract teams beyond the Tennessee region, across the country and into Canada; as well as coverage for Alliance partners, Stars Basketball Club and Music City Pickleball, and their events on the courts year-round. 

Caleb Norton, Alliance Tournament Director & Facility Manager, shares, “We are committed to using technology to improve youth sports. One of the biggest things for hosting events is giving everyone the ability to watch their players. Streaming is a way to keep more and more people involved and interested. It can generate revenue and also provides added security on our courts. It’s a benefit as far as recruiting too. Our kids can always have footage available so they can make a highlight reel for college recruiters. HiCast Sports Network benefits are multi-faceted and we want to provide the best experience we can for our customers.”

Photo courtesy of Alliance Volleyball Club

One look at their list of college recruits and alumni is evidence of their commitment to player development. Within the past 4 years, Alliance has sent 65 athletes to play at the collegiate level. In 2021, 14 of the Tennessean's Top 25 High School Volleyball Players to Watch play for Alliance. Thirteen Alliance athletes made the Tennessean All-Midstate Team this past season, and three earned State MVP awards. Alliance Volleyball Club offers programming to girls age 5-18 years old, the largest recreational youth volleyball fall league in the state, and 42 competitive club teams for ages 11U through 18U at its primary TOA Sports Performance Center location and three satellite clubs (Murfreesboro, Airborne and South).

Photo courtesy of Alliance Volleyball Club

“Partnering with HiCast is going to help us support our mission of transparency in training and development along with enhancing our regional and national leadership in recruiting by increasing the value of recruiting events and driving increased access to our athletes pursuing college opportunities,” shares Abbey West, Managing Director and 18s Head Coach for Alliance Volleyball Club. 

Photo courtesy of Alliance Volleyball Club

For most youth sports organizations like Alliance Volleyball Club, relying on HiCast Sports Network as a technology solution provider for live and on-demand video coverage make sense. Caleb shares, “Being a technology person, I’m comfortable with hardware and networking, but once we got into the cloud-based video management, hosting and an easy-to-use portal for distribution to our viewers, it was just beyond our area of expertise. We didn’t want to absorb that responsibility and technical complexity as it would distract us from our core business which is training and developing youth athletes. We felt it was better to find a professional partner we could trust and found that in HiCast.”

HiCast Sports Network users from around the world have watched more than five million game minutes featuring nearly 500,000 athletes playing on more than 184 fields and courts at premier youth sports venues in Colorado, Delaware, Georgia, Iowa, Kentucky, Louisiana, Michigan, Missouri, New Jersey, New York, South Carolina, Tennessee, and Texas. Using the HiCast Sports mobile app for iOS, users have saved and shared nearly 250,000 game highlights, the Moments That Matter™ with the people who matter most. 

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